Opportunity Knocks

Article by Keith Hunter in TRUnblocked on the 24th April 2018: Opportunity Knocks.

"Instead of adopting the panicked, knee-jerk, forget-all-we-have-learned-approach and assume that the best route is to blindly digitalise the heck out of everything, now is a great time to see this evolution for what it is - a fantastic opportunity for the travel retail industry to reach a younger, broader demographic."